Oxford Royale Academy

Strategic partner for over 6 years.

Digital Strategy Software Engineering Data Platforms

Oxford Royale Academy is one of the UK’s leading providers of international summer schools and year-round university preparation programmes. Their signature summer schools offer a sample of authentic, world-leading university environments. Living and learning in residential colleges, taught by outstanding academics on their unique triple-accredited courses, students will make friends for life and join an empowering global community of 25,000 students from more than 150 nations.

Since we started working with Oxford Royale in 2015 we have helped them scale up in terms of customer numbers, student numbers and revenue, but also assisted in their diversification and expansion - from a summer school focused on Oxford, to one that now operates in 7 different locations internationally.

The ecosystem of applications we have built for Oxford Royale provides them with a key competitive advantage over others in the sector. Our API delivers live availability to their website to help customers commence their purchasing journey. The bespoke e-commerce checkout is optimised for fast enrolment and streamlined to remove obstacles for purchase. And the Student Portal automates key tasks, such as chasing customers for outstanding information, enabling employees to focus on enquiry handling and more complex customer service cases. More recently we have developed an automated lead scoring system, using machine learning, to help them prioritise leads and understand their true pipeline.

 The key benefit of working with Abstract Leap is their understanding of the business model. They are able to advise on best practice and allow us to streamline our models using intelligent solutions.

Instead of being reactive, they are happy to lead, making innovative suggestions that we haven't considered, leading to better outcomes.

They have a strong team and we have a good and trusting relationship with them. They bring value that makes their day-rate worthwhile. 

Thomas Whale, Senior Marketing and Data Manager